Home/Programs/Sephora Squad

Sephora Squad
Sephora

Sephora Squad

$5,000–$50,000+/year (negotiated)miscHighly selective — storytelling > follower count
Apply Now →

Beauty retail giant — thousands of stores worldwide plus massive online presence. Payout runs $5,000–$50,000+/year (negotiated) — application required, no follower minimum. Beginners typically earn $5,000–$15,000/year (nano/micro creators), scaling to $50,000+/year (mid-to-macro creators) for top creators. Available United States (Canada program separate — applications open January).

Earnings

$5,000–$50,000+/year (negotiated)

Access

application

Availability

United States (Canada program separate — applications open January)

Last verified

Jun 3, 2026

Overview

Beauty retail giant — thousands of stores worldwide plus massive online presence. The place beauty shoppers trust.

Sephora handpicks beauty creators and influencers for their Squad — a paid brand partnership that puts your content in front of millions of beauty shoppers. Selected creators earn $5,000-$50,000+/year through sponsored content, product launches, and exclusive Sephora campaigns.

💡 Insider tip

The testimonial page is the most-overlooked part of this application — creators who actively gather audience testimonials before the deadline report noticeably better outcomes. Apply showcasing your unique angle on beauty, not just product reviews. Applications are once-per-year; missing the August window means waiting another year.

Earnings Breakdown

What you can earn
Starting out$5,000–$15,000/year (nano/micro creators)
Growing$15,000–$40,000/year
Established$50,000+/year (mid-to-macro creators)

Payout Model

Year-long paid partnership. Rates negotiated individually per deliverable (Instagram Reels, TikToks, YouTube videos, static posts, Stories). Content may also be licensed for Sephora's own channels.

Requirements

Legal US resident, 18+ years old
Active Instagram or TikTok account with an engaged community
Genuine passion for beauty and Sephora products
Ability to create authentic, high-quality beauty content
NO minimum follower count — engagement and storytelling quality are weighted over numbers
Sephora Beauty Advisors eligible after 3+ months of employment in good standing
Application requires headshot (JPEG/PNG/HEIC, max 10MB) and testimonials from followers
US application window: typically mid-August to early September

Common reasons for rejection

Generic beauty content without a distinct voice or perspective
Low audience engagement relative to follower count
Content that doesn't align with Sephora's inclusive beauty positioning
Application missing follower testimonials (these help significantly)
Sephora corporate employees are ineligible

Program at a Glance

PlatformSephora
Categorymisc
How to applyapplication
Last verifiedJun 3, 2026

Ready to join?

Go directly to the official Sephora Squad application page.

Apply to Sephora Squad →

Opens official application page

Related Programs

Ulta Beautymisc

Ulta Beauty Collective

$10,000–$60,000+/year (negotiated)View

Ready to start earning?

Apply to Sephora Squad or explore other verified creator programs.

Apply to Sephora Squad →← Browse all programs
Sephora Squad — Earnings, Requirements & How to Join | Gemlist