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Ulta Beauty Collective
Ulta Beauty

Ulta Beauty Collective

$10,000–$60,000+/year (negotiated)miscAnnual application — highly selective
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Beauty retail chain — 1,300+ stores across the US. Payout runs $10,000–$60,000+/year (negotiated) — application required, no follower minimum. Beginners typically earn $10,000–$20,000/year (micro creators), scaling to $60,000+/year (macro creators) for top creators. Available United States only.

Earnings

$10,000–$60,000+/year (negotiated)

Access

application

Availability

United States only

Last verified

Mar 23, 2026

Overview

Beauty retail chain — 1,300+ stores across the US. Makeup, skincare, haircare — the place beauty lovers shop.

Ulta Beauty handpicks beauty influencers and creators for their Collective — a paid partnership program worth $10,000-$60,000+/year. Your content drives shoppers to Ulta, and in return you get paid campaigns, product launches, and the credibility of partnering with one of beauty's biggest retailers.

💡 Insider tip

Block July 7–18 in your calendar right now — miss it and you're waiting another full year. Ulta isn't looking for high-fashion editorial creators; they want real beauty buyers who look like their actual customers. Lead with engagement metrics and community screenshots in your application, not your raw follower count.

Earnings Breakdown

What you can earn
Starting out$10,000–$20,000/year (micro creators)
Growing$20,000–$40,000/year
Established$60,000+/year (macro creators)

Payout Model

Year-long paid partnership with rates negotiated per campaign and deliverable. On top of cash, you get Diamond Rewards status, product gifting, employee discounts, free shipping, early access to new launches, and invites to exclusive beauty events.

Requirements

US resident, 18 or older
Active social media presence with real engagement (not just follower count)
Genuine passion for beauty — they want authentic, diverse voices, not polished PR accounts
Apply during the July 7–18 window only (12 PM – 11:59 PM ET) at ubcollective.com
Ulta employees can apply if they're past probation, but client-facing and brand-adjacent roles are excluded
If selected, you'll sign an Influencer Agreement before anything kicks off

Common reasons for rejection

Your content doesn't fit the beauty space or doesn't match Ulta's inclusive brand vibe
Low engagement relative to your follower count — they look at this closely
Missed the July application window — that's a full year wait
Ulta employees in client-facing roles or involved in influencer selection aren't eligible
Not a US resident

Program at a Glance

PlatformUlta Beauty
Categorymisc
How to applyapplication
Last verifiedMar 23, 2026

Ready to join?

Go directly to the official Ulta Beauty Collective application page.

Apply to Ulta Beauty Collective →

Opens official application page

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Ulta Beauty Collective — Earnings, Requirements & How to Join | Gemlist