Ulta Beauty Collective
Beauty retail chain — 1,300+ stores across the US. Payout runs $10,000–$60,000+/year (negotiated) — application required, no follower minimum. Beginners typically earn $10,000–$20,000/year (micro creators), scaling to $60,000+/year (macro creators) for top creators. Available United States only.
Earnings
$10,000–$60,000+/year (negotiated)
Access
application
Availability
United States only
Last verified
Mar 23, 2026
Overview
Beauty retail chain — 1,300+ stores across the US. Makeup, skincare, haircare — the place beauty lovers shop.
Ulta Beauty handpicks beauty influencers and creators for their Collective — a paid partnership program worth $10,000-$60,000+/year. Your content drives shoppers to Ulta, and in return you get paid campaigns, product launches, and the credibility of partnering with one of beauty's biggest retailers.
💡 Insider tip
Block July 7–18 in your calendar right now — miss it and you're waiting another full year. Ulta isn't looking for high-fashion editorial creators; they want real beauty buyers who look like their actual customers. Lead with engagement metrics and community screenshots in your application, not your raw follower count.
Earnings Breakdown
Payout Model
Year-long paid partnership with rates negotiated per campaign and deliverable. On top of cash, you get Diamond Rewards status, product gifting, employee discounts, free shipping, early access to new launches, and invites to exclusive beauty events.
Requirements
Common reasons for rejection
What creators say
“I applied to both Ulta and Sephora in the same year. Got into Ulta, not Sephora. Ulta's team was incredibly organized and the events were genuinely exciting. Paid partnership was worth applying twice.”
Frequently asked questions
Does Ulta Beauty pay creators?
Yes — Ulta Beauty Collective pays creators $10,000–$60,000+/year (negotiated). Beauty retail chain — 1,300+ stores across the US. It is application required.
How much can you earn with Ulta Beauty Collective?
Ulta Beauty Collective pays $10,000–$60,000+/year (negotiated). Typical ranges: beginners $10,000–$20,000/year (micro creators), mid-tier $20,000–$40,000/year, top creators $60,000+/year (macro creators). Payout model: Year-long paid partnership with rates negotiated per campaign and deliverable. Actual earnings depend on your content, views, and engagement.
What are the requirements for Ulta Beauty Collective?
Requirements: US resident, 18 or older; Active social media presence with real engagement (not just follower count); Genuine passion for beauty — they want authentic, diverse voices, not polished PR accounts; Apply during the July 7–18 window only (12 PM – 11:59 PM ET) at ubcollective.com; Ulta employees can apply if they're past probation, but client-facing and brand-adjacent roles are excluded; If selected, you'll sign an Influencer Agreement before anything kicks off. Access is application required with no follower minimum. Common reasons creators get rejected: Your content doesn't fit the beauty space or doesn't match Ulta's inclusive brand vibe; Low engagement relative to your follower count — they look at this closely; Missed the July application window — that's a full year wait.
Is Ulta Beauty Collective available internationally?
Availability: United States only. Check the Ulta Beauty program page for the latest country eligibility before applying.
How do I join Ulta Beauty Collective?
Apply through Ulta Beauty: create an account, submit your application for review, then track earnings in your dashboard. Tip: Block July 7–18 in your calendar right now — miss it and you're waiting another full year.
Program at a Glance
Ready to join?
Go directly to the official Ulta Beauty Collective application page.
Apply to Ulta Beauty Collective →Opens official application page
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Ready to start earning?
Apply to Ulta Beauty Collective or explore other verified creator programs.