The Too Faced BFF Creator Program is a tiered brand ambassador program for beauty creators who genuinely love Too Faced products. Pay is non-cash — you earn free products, early access to launches, and exclusive event invitations rather than a check. The main entry bar is authenticity over audience size: no published follower minimum, but the application asks for demonstrated love for the brand.
Here is what the program requires, what you actually get, and how it compares to Sephora Squad and Ulta Beauty Collective.
Too Faced BFF Creator Program requirements
The #TooFacedBFF program has four published requirements (verified May 2026):
- United States residence. You must be based in the US. International creators are not eligible for this program.
- 18 years or older. A standard age requirement for brand partnership programs in the US.
- Active Instagram and/or TikTok account. You do not need to be on both platforms, but you need at least one. The account should show active beauty content — not necessarily all Too Faced content, but a genuine focus on makeup and beauty.
- Genuine passion for Too Faced products. The brand explicitly says they want authentic fans of their products. The application asks why you love Too Faced and how you engage with the brand. Applicants who already post about or tag Too Faced products before applying tend to score higher in the review process.
There is no published minimum follower count. This is one of the more accessible entry points in the beauty brand creator space. Too Faced focuses on finding creators who actually use their products — the brand's position is that a highly engaged micro-creator who genuinely loves Born This Way Foundation is more valuable to them than a large influencer who just wants free product.
What the Too Faced BFF program pays
The BFF program pays in tiered non-cash rewards:
| Tier level | What you get |
|---|---|
| Entry tier | Surprise product gifts, welcome package |
| Mid tier | Early access to new launches, higher-value product bundles |
| Top tier | Exclusive events, premium rewards, potential paid collaborations |
Progression through tiers works by completing tasks assigned by Too Faced — creating content, posting reviews, attending events, providing feedback. The more tasks you complete, the higher your tier and the better the rewards.
Is cash possible? Too Faced's program description notes that top-tier creators may receive opportunities for paid collaborations. These are not guaranteed and are negotiated separately from the standard program benefits. The core program is a perks-and-product relationship, not a payment contract.
How to apply to the Too Faced BFF Creator Program
- Build your Too Faced presence before applying. Tag @toofaced in content that authentically uses their products. Show the brand you're already a fan before asking to be in the program.
- Go to the program application page at toofaced.com (search "Too Faced BFF creator program" — the URL may update seasonally).
- Answer their application questions honestly. They ask about your passion for the brand, your content style, and your community. Generic beauty influencer answers are filtered out; Too Faced-specific answers perform better.
- Be specific about your content. If you have a signature series (GRWM, skincare-to-makeup, reviews), mention it. If you've already posted about specific Too Faced products, mention those too.
- Wait for review — the team reviews applications on a rolling basis; there's no fixed response timeline.
Too Faced BFF vs Sephora Squad vs Ulta Beauty Collective
| Too Faced BFF | Sephora Squad | Ulta Beauty Collective | |
|---|---|---|---|
| Pay | Products + perks (non-cash) | $5,000–$50,000+/year negotiated | Cash + products (tiered) |
| Min followers | None published | None (storytelling focus) | Not published |
| Region | US only | US-focused | US only |
| Application | Rolling | Annual window | Annual window (typically spring) |
| Selection | Brand passion | Storytelling + diversity | Brand engagement |
| Difficulty | Accessible | Very competitive | Competitive |
If cash income is your goal, Sephora Squad pays the most — but it's also the most selective and application timing matters. Ulta Beauty Collective has an annual window and offers both cash and products. Too Faced BFF is the most accessible entry point into big-brand beauty programs but pays in products rather than money.
Find programs that match your audience
Browse verified creator programs with real payout data, requirements, and how to apply — free, forever.
Apply to Too Faced BFF Creator ProgramFrequently asked questions
What are the requirements for the Too Faced BFF Creator Program?
The Too Faced BFF Creator Program (officially styled #TooFacedBFF) requires you to be based in the United States, be at least 18 years old, have an active Instagram and/or TikTok account, and genuinely love Too Faced products. There is no published minimum follower count — Too Faced explicitly focuses on authentic passion for the brand rather than raw audience size. Applications are submitted through the Too Faced website program page and are reviewed by the brand team.
Does the Too Faced BFF Creator Program pay cash?
No. The Too Faced BFF program does not pay cash. Compensation is non-cash: free Too Faced products (surprise gift packages), early access to new product launches before public release, invitations to exclusive brand events and live sessions, and progression through reward tiers as you complete brand tasks. Some top-tier creators may receive opportunities for paid collaborations, but these are not guaranteed and are negotiated separately.
How does the Too Faced BFF Creator Program compare to Sephora Squad and Ulta Beauty Collective?
All three are beauty brand creator programs, but they differ significantly. Sephora Squad pays $5,000–$50,000+/year for selected members and is highly competitive (storytelling over follower count). Ulta Beauty Collective has an annual application window and pays both cash and products. Too Faced BFF pays in products and perks only — no cash guaranteed — but has no published follower minimum and takes a rolling application approach. Too Faced is best for creators who specifically love the brand and want product access and event invites over cash.
Do I need a minimum number of followers to join the Too Faced BFF program?
Too Faced does not publish a minimum follower count for the BFF Creator Program. They describe themselves as looking for genuine passion for makeup — not just audience size. However, you do need at least one active Instagram or TikTok account, and your content should visibly show an interest in beauty and Too Faced products specifically. Applicants who tag @toofaced and post with their products before applying tend to have stronger applications.
Is the Too Faced BFF Creator Program open to creators outside the United States?
No. The Too Faced BFF Creator Program is currently US-only. You must be based in the United States and be at least 18 years old to qualify. International beauty creators should look at alternatives like the Sephora Squad (US-focused but occasionally international) or check brand programs from global beauty companies without geographic restrictions.
More from Gemlist
How Much Does Chingari Pay Creators in 2026? GARI Tokens & Earnings Explained
Chingari pays creators in GARI crypto tokens on the Solana blockchain — roughly $10–$50/month for beginners, up to $200–$500+/month for mid-tier creators. Here's how the payout system works and who qualifies.
How to Join the Cursor Ambassador Program in 2026
Cursor Ambassador Program requirements: apply via form, contribute to the developer community. No follower minimum, no cash payout — you get free Cursor credits, early feature access (nightly builds), meetup funding, and a direct Slack channel with the Cursor team.
L'Oréal LOREALISTAR Requirements & Pay (2026)
L'Oréal LOREALISTAR requirements in 2026: 1,000+ followers on Instagram or TikTok, 18+, beauty or lifestyle content. Pay runs through paid content missions — here's what that actually means.